You are always looking for ways to increase your brand name and credibility. But you don't need big advertising campaigns to do this. The best way to do it is to do it free by using your customers themselves to do it.

Offer free fun stuff

Offering free screensavers, backgrounds, Windows themes, etc can allow people to download and use your brand on their computer. So every time the user switches on his computer they see your brand on their desktop.

Promote via shopping

Sticking your logo on caps and shirts not only allows you to make a bit of money but also gets people wearing clothing and gear with your logo on, again giving you valuable branding. Somewhere like www.cafepress.com is a good place to start.

Give free logos

Create a "link to us" page and allow other webmasters to use your graphics to link to your site. That way people can easily set up a link to your website, delivering traffic as well as adding your logos and graphics to their site, building up your brand.